Is Salesforce Wave Analytics a Game Changer?

Is Salesforce Wave Analytics a Game Changer?

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Salesforce Wave Analytics acts as a total game changer. It helps to bring business intelligence to your team, not to worry about schemas to be designed or even installed. Salesforce Analytics, is otherwise known as Wave, is a cloud-based platform for connecting data from various sources. It helps to create an interactive view of the data and shares the view over the dashboard. It works on a search based technology and enables the business users to take actions based on information. It is more appropriate to term it as an analytic tool to create powerful dashboards and reports – with large amount of enterprise data. First and foremost, we need to understand some key concepts with Wave Analytics.

 

Key Concepts with Wave Analytics

The key concepts are:

Explore:This is that part which enables the users to raise queries on ERP, CRM or any other external data. The examples to cite are sales achieved and how much profit is obtained in the next financial year.

Collaborate: It makes it possible to get answers in one place.

Cloud: It can be quickly up and run without any installation.

Mobile: Since the users are always seeking information while on the go, and on handheld devices.

But the question still remains in our mind “Why Require Analytics?”.

Why Require Analytics?

 

  • The enterprise data always reside in various locations – whether that be Salesforce, Data Warehouses, ERPs and log files. When viewed in an aggregated manner, this data acts as a goldmine – changing the way the user sees the business.

  • It helps to solve the challenge of answering the key questions of the business users, while combining all these information. In a way, it’s about improving the entire experience of the customer.

  • It enables everyone in your org, to access powerful insights – with the might of its intuitive point-and-click visual interfaces.

  • Not only this, but the very nature of it – secure, trusted, scalable and mobile answers all that you need to be answered, pertaining to your business.

What Can be Done with Analytics?

A self-service application that makes sense of all large amount of data, that is how it can be defined appropriately. You can explore your data to discover insights which are unexpected in nature. It also helps to predict the future, how your business will look in the coming few months. It creates the dashboards for monitoring key business metrics. The below figure gives a glimpse of this.

Salesforce Wave Analytics

The aggregated data from disparate data sources is loaded into data sources and then a slice of this data is used for understanding the business. So, why wait ? Go ahead and save your insights and share with others and start discussions about them in Chatter.Imported data in Wave is known as Datasets. Multiple lenses are created in the Dashboards which creates the Dashboards. Here is a figure that shows the components of Wave Analytics.

Salesforce Wave Analytics

Finally, let us now come to some of the features of Wave Analytics.

Features of Wave Analytics

The noteworthy features of Salesforce are:

  • The platform is optimized for mobile-first approach that helps in collaboration over hand-held devices.

  • Access data from all sources – Community Cloud, Sales Cloud, Marketing Cloud, and Service Cloud.

  • Sales and Service Cloud apps offers higher visibility with insights on team performance, agent efficiency and trends.

Summary

Salesforce Analytics helps bring business intelligence to your team, with no need to worry about schemas to design or even installation. It is about leveraging large amount of enterprise data – exploring and get answers from the data.

 

You can explore your business data to discover insights which are unexpected in nature. It also helps to predict the future, how your business will look in the coming few months. It enables everyone in your org, to access powerful insights with visualizations – with the might of its intuitive point-and-click visual interfaces. A Game changer indeed!

Find how out the world’s most trusted Salesforce Implementation Partner can help you with Wave Analytics.

 

Deepali

Deepali Kulshrestha

Salesforce Certified Developer | Delivery Management Head
"Deepali, a certified Salesforce Advanced Administrator and Salesforce Developer and CSPO Certified at Cloud Analogy, is a successful name in the industry circles when it comes to the delivery of successful projects with end-to-end testing. Deepali is a globally-renowned industry stalwart when it comes to managing Operations & Delivery Planning in driving Business Performance Management. Over the years, she has also demonstrated great leadership qualities in the context of Organizational Development & Change Management / Transformation, Delivery Planning & Management, Resource & technology pool management, and driving end-to-end Business Process Excellence and Organizational Transformation. Deepali is the Women-In-Tech (WIT) leader, Faridabad Region of Salesforce apart from being an active leader in a wide range of other socio-economic activities and events."

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