Salesforce has just announced a major update to its Agentforce pricing model—aimed at making AI adoption more flexible, affordable, and scalable for businesses of all sizes.
Until now, many companies struggled with high upfront costs and rigid license-based AI pricing. This often forced businesses to choose between staying innovative or keeping their budgets in check.
According to Salesforce’s latest CIO AI Trends report, 90% of CIOs say AI costs are a major hurdle in driving value. Businesses want to implement AI widely—but need more control and predictability over spending.
But that’s now changing, starting now—Salesforce has introduced a new pricing structure designed to remove these barriers.
Here’s what’s new?
1. Introducing Flex Credits: Salesforce has launched Flex Credits, a new consumption-based pricing model that lets you pay only for the AI actions you use.
- $0.10 per action: Each Agentforce AI task costs just 20 Flex Credits.
- Buy in bundles: Get 100,000 credits for $500.
- No wasted spend: Pay only when AI delivers value.
- Free trial credits: Customers on Enterprise Edition or higher get 100,000 free Flex Credits to start.
Whether you’re automating customer support, updating records, or streamlining operations, this model ensures every dollar spent is tied to business outcomes.
2. Flex Agreement: Salesforce has also introduced the Agentforce Flex Agreement, allowing companies to shift investments between human and digital labor.
- Convert unused user licenses into Flex Credits.
- Turn Flex Credits into user licenses as business needs evolve.
- Align AI spending with areas that drive the most impact.
3. Unlimited AI Access for Employees – Starting next summer, Salesforce will roll out new user licenses offering unlimited use of AI agents for employees. These will come with:
- A simple per-user-per-month pricing model.
- Full integration with Salesforce and Slack.
- No usage caps—enable AI support across departments like Sales, HR, and Service without worrying about extra costs.
Why It Matters
This update isn’t just about pricing—the new Agentforce models make AI more:
- Affordable: Start small and scale as needed.
- Flexible: Only pay for what you use.
- Scalable: Grow your AI workforce alongside your business.
- Outcome-driven: Tie spending directly to measurable results.
Availability Breakdown:
- Flex Credits and Flex Agreement: Available now.
- New Agentforce employee features: Available today with Flex Credits.
- Agentforce 1 Editions and add-ons: Coming Summer 2025.
- Flex Payment Models: Launching Fall 2025.
- Pricing for Agentforce for Sales, Service, and Industries will be announced at general availability.
If your business has held back on AI due to costs, now is the time to reconsider. Salesforce’s new Agentforce pricing model makes AI adoption more accessible, strategic, and aligned with real business needs.
