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Evergage Acquired By Salesforce

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Salesforce, the world’s number 1 customer relationship management (CRM) company has announced the acquisition of Evergage though the terms of the acquisition were not disclosed.

Evergage was recently recognized as the “Global Company of the Year in Personalization Engines.” It made a specific blog post announcement stating that the acquisition will help companies deliver relevant, data-driven experiences across various channels including email, adtech, web, mobile, call center, social, and more.

Evergage is known for its excellence across CDP (Customer Data Platform) and personalization technology. The ability to combine these two top-class applications gives Evergage a niche recognition that pushes it to excel across the personalization value chain from data unification to analysis and personalization delivery.

Evergage has proved its presence by delivering better, personalized, and more relevant experiences to end customers. In the last few years, it has demonstrated its ability as a strong and recognized powerful company. In addition to receiving the Global Company of the Year for Personalization Engines Award, Evergage was also recognized by Frost & Sullivan in 2018 with its North American Customer Data Platform Technology Leadership Award, based on the strength and innovation of its CDP technology.

Andy Zimmerman, Evergage’s Chief Marketing Officer stated, “Separate personalization and CDP solutions often result in inefficiencies and delays when acting on customer data. Personalization is most effective when it’s done in real-time, combining historical data across channels with what’s happening right now. When it comes to customer data, Evergage serves not only as a system of record but also as a system of action. We’re honored that Frost & Sullivan has recognized not only our innovative CDP and personalization capabilities but also the potential benefits of natively including personalization in the CDP in order to activate data – at the 1-to-1 level – in real-time.

The cross-channel personalization and machine learning abilities of Evergage complement the Salesforce Marketing Cloud targeting joint customers to convey customer experiences that are relevant across the buyer’s journey. Karl Wirth, CEO & Founder of Evergage, said: “Given our shared commitment to customer success, joining Salesforce just makes sense”. Wirth also wrote in the blog post announcement, “We’ll be able to do what we do better and at a much greater scale and pace than we ever could before.”  

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