The global leader in CRM, Salesforce, has announced that they are partnering up with PUMA India so that the sportswear brand can leverage the power of Commerce Cloud out-of-the-box features and capabilities. The main aim of the third-largest sportswear manufacturer in the world is to shoot up its online customer experience, especially for its digitally-savvy consumers, so that they can get an idea of the brand’s high-quality presence.
Sunil Jose, the Senior Vice President, Salesforce India, said in a statement that e-commerce is becoming an integral part of all businesses. He also added that companies need to create a personalized commerce experience to keep an edge in this current scenario, which should be initiated anytime, anywhere, and spanning across multiple channels.
PUMA India, which has completed almost 13 years, currently has over 375 stores across the country and is the no. 1 sports brand, racing past all their competitors.
During a media interaction, Jackson Fernandez, Associate Director & Head, B2C E-commerce, PUMA India, said that e-commerce had become a significant priority for the company and embarked on this journey many years ago. Also, online shopping has become a convenient option for all consumers in this current situation and has boosted the number of first-time online shoppers.
With the help of Salesforce Commerce Cloud, Jackson believes that they will be able to handle consumer demand and the current surge in volume. PUMA can now see a vast volume of data in a single view and understand what consumers are buying to personalize their experience accordingly.
Established in 1999, Salesforce helps businesses of all sizes and sectors take advantage of powerful technology to create a holistic view of their customers: cloud, web, social, internet of things, artificial intelligence, speech, and blockchain.