Salesforce, the world’s leading CRM company, has announced a long-term marketing partnership with Team GB to deliver marketing campaigns designed to bring fans and Team GB closer together than ever before. As part of NBCUniversal’s bespoke Olympics collaboration, Salesforce also announced that it would activate campaigns across Sky Europe, including Great Britain, for the next seven years.
Salesforce will reach out to millions of people worldwide as part of the marketing collaboration, creating the most engaging fan community in sports for the United Kingdom. In addition, Salesforce will collaborate with Team GB to build data centers and visualizations that will enable fans to connect with the team. Salesforce will also work with Team GB athletes via Trailhead to help them re-skill during and after their athletic careers.
Zahra Bahrololoumi, President and CEO, Salesforce UKI, said, “Our mission at Salesforce is to help customers achieve success from anywhere. We’re incredibly proud to support Team GB by helping them do the same — engaging with their fans around the world.”
British Olympic Association CEO Andy Anson said: “Engaging with Team GB fans through an effective data strategy is at the heart of our plans for the next Olympic cycle. Working with a market leader like Salesforce is incredibly exciting for the BOA. We really couldn’t ask for a better-equipped partner whose expertise in this field will help drive the BOA forward, and we’re excited to get started.”
This agreement results from Salesforce’s multi-year partnership with Team USA and the LA28 Olympic and Paralympic Games. As a Founding associate of the LA28 Olympic and Paralympic Games, Salesforce will offer Salesforce Customer 360 technology to provide an engaging fan and athlete digital experience over the following seven years.
