IT giant Salesforce has introduced new capabilities including Provider Relationship Management and Einstein Analytics for Healthcare for its popular Salesforce Health Cloud. The primary purpose of these capabilities is to offer a more conducive and comprehensive platform for providers and payers.
The Provider Relationship Management service would be helpful for healthcare providers in tracking their relationships with doctors and other professionals. It would offer a more comprehensive view of each provider’s information, including data like any affiliated healthcare organizations, education history, networks, facilities, and operating hours. The Provider Relationship Management service would also be beneficial to strengthen relationships with individual physicians or help payers easily manage their network of physicians and keep an eye on where referrals are going.
On the other hand, Einstein Analytics for Healthcare is a new analytics tool for providers and insurance firms that would help them understand the requirements of their patients in a better way. It would be used for analyzing the healthcare plans of specific patients to try and find opportunities to improve health outcomes
A no-code interoperability tool for healthcare providers called Destinations on the Salesforce AppExchange is also offered to enable them to integrate siloed data into the Salesforce Health Cloud.
In 2016, Salesforce’s Health Cloud made its debut as part of the efforts of Salesforce to compete with the likes of SAP and Oracle with industry-specific software. Last month, Salesforce boosted its Health Cloud offering by acquiring Vlocity Inc. Vlocity is built natively on Salesforce and serves six industries, including healthcare.
Dr. Ashwini Zenooz, Chief Medical Officer and General Manager, Healthcare and Life Sciences, Salesforce noted: “Our vision for Salesforce’s Customer 360 for Healthcare is to empower healthcare and life sciences organizations of all types and sizes to deliver more personalized and collaborative experiences at scale.” “New Provider Search in Health Cloud makes it easy to match patients and members with the right care provider faster,” she explained. “Service reps can find providers on behalf of a patient or member, and it can also be extended to consumers themselves via self-service. Provider search can be done using specific criteria, including location, availability, specialty and whether they are accepting new patients.”
“In compliance with industry regulations, Einstein Analytics for Healthcare is built specifically for Health Cloud, and allows care coordinators, referral managers and other roles to get up and running quickly with pre-built dashboards and industry KPIs like a length of referral time or care-plan adherence right in the platform,” Zenooz said. “Users can segment patients by risk and other attributes to ensure they are reaching the right patient at the right time, as well as identify potential barriers to health in order to reduce readmissions or avoidable claims.”
The easy-to-use visual analytics platform of Tableau delivers insights organization-wide, even for users who do not work within Health Cloud. This enables every part of a healthcare organization to follow a data-driven approach to patient care and operational efficiency.
“By connecting Tableau dashboards to critical data sources within the hospital system, including leading electronic medical records and billing programs, everyone from administrators to clinicians are able to analyze the data most relevant to their role and make decisions to improve their output,” she explained. “For example, a team of researchers can analyze a combination of patient data and historical genomic data to accelerate and improve patient outcomes, or a hospital system can review surgical data to identify unnecessary operations to curb wasteful spending and save patients money.”