For almost 20 years, Salesforce has been hosting the largest technology conference the world could ever see. However, this year due to the current pandemic, Salesforce thought of shifting Dreamforce ‘To You.’
As Salesforce CEO Marc Benioff said, “Dreamforce is different this year, it’s not the Dreamforce that I wanted, it’s not the Dreamforce that any of us wanted, because Dreamforce is all about You.”
Dreamforce has always been the key week in the calendar of Salesforce. It takes 51 weeks of preparation to give the world the most amazing day of the year. Over the years, Dreamforce was held in San Francisco at Salesforce Park with nearly 171,000 registered attendees.
However, this year everyone was within the comfort of the homes. Dreamforce 2020 had many incredible speakers from Marc Benioff, CEO of Salesforce to Gina M. Raimondo, Governor, The State of Rhode Island to Jeff Mcelfresh, CEO, AT&T Communications, and many more.
Dreamforce 2020 was hosted by the Late Night Host and Tony Award-winning actor, James Corden. For the outdoor event, we saw Marc Benioff standing in-front of a Santa Claus at Salesforce Park. During his speech, Marc stated that he strongly believes “Business is the Greatest Platform for Change.”
As for the Dreamforce veterans, thanks were offered to the Trailblazers for their efforts. Marc even thanked the frontline healthcare workers and emergency teams for their efforts this year.
Well, new surprises did come for the audience as we get to see Slack CEO Steward Butterfield as part of the special guests this year. This advancement happened after Salesforce announced the $27.7 billion acquisition of Slack.
Steward even stated that “A customer makes an order and your inventory is updated. Slack, I think, has done a great job in taking that conversational level – the context, the decision making – and bringing it to the applications. You put those all together and you really have the opportunity for end-to-end digital transformation and that’s what’s really exciting.”
Now coming towards the most awaited moment everyone was waiting for – the products announcements. Salesforce’s Chief Operating Officer, Bret Taylor said, “Thanks to our incredible partnerships with all the amazing public cloud companies around the world, we are going to deliver this in every region where you do business… If you have data residency needs, Hyperforce is your key to bring in Salesforce where your customers are.”
Major products announced are:-
- Service Cloud Workforce Engagement: It is a dynamic workforce planning to aim at helping service leaders to organize their workforce from anywhere and to distribute the right work to the correct agents based on their skills and service channel.
- Einstein Automate: End-to-end workflow solution for delivering automation capabilities, which are designed for every business function. It will include a new Flow Orchestrator, which is a low-code workflow development tool used for composing workflows to automate complex, and multi-user approvals. Also, there is the MuleSoft Composer for Salesforce, to connect disparate apps and data to Salesforce and helps to develop a 360-degree view of the customer without even developing a new code.
After the products were launched, key speakers took their time to share their experience in-person. Bentley Motors, Chairman and CEO, Adrian Hallmark, talks about how the firm is currently working with Salesforce to deploy its cloud offerings so that it could deliver a 360-degree view of the customers and also connecting the sales, service, and marketing organizations.