Salesforce Announces Partnership With Team USA, LA28, And NBCUniversal

Salesforce Announces Partnership With Team USA, LA28, And NBCUniversal

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Salesforce, known as the global leader in CRM, has announced a brand new, multi-year partnership with Team USA and the LA28 Olympic and Paralympic Games. Salesforce also announced a strategic partnership with NBCUniversal for supporting coverage of the Olympics and Paralympics across all platforms over the next seven years.

Recognized as the founding Partner of the LA28 Olympic and Paralympic Games, Salesforce will deliver the next generation of Salesforce Customer 360 technology to provide engaging and appealing digital experiences for fans and athletes over the next 7 years.

Sarah Franklin, President and Chief Marketing Officer (CMO), Salesforce, said: “At Salesforce, our mission is to change the world for the better through technology that helps our customers achieve success from anywhere, and we’re proud to support the Olympic and Paralympic Games in Los Angeles. We’re thrilled to partner with LA28, Team USA, and NBCUniversal and look forward to creating the most innovative digital experience in sports for engaging athletes and fans.

With the Salesforce partnership with NBCUniversal, Salesforce will be sponsoring media coverage of Olympic and Paralympic Games from Tokyo 2020 through LA28. NBCUniversal will be harnessing the power of Salesforce technology to build a community of Olympic and Paralympic fans.

Kathy Carter, Chief Executive Officer, U.S. Olympic and Paralympic Properties, who is responsible for managing marketing rights for both the LA28 Games and Team USA, remarked:  “Partnering with Salesforce brings the most cutting-edge technologies to engage fans in the Olympic and Paralympic Games. Salesforce will enable Team USA and the LA28 Games to connect with fans in the most personal way, curating connections and content like never before.
Linda Yaccarino, Chairman, Global Advertising & Partnerships, NBCUniversal, “Salesforce is a key partner in NBCUniversal’s transformation, and we’re so excited to transform the next five Games together. For the next seven years, we’ll combine fan engagement and content to deliver a personalized experience for every Olympic and Paralympic fan in the U.S. The biggest stage for athletes and brands is now the biggest engine of innovation.”


Sachin Arora

Scrum Master and Principal Solutions Architect
"Sachin, a renowned Scrum Master and Principal Solutions Architect at Cloud Analogy, has rich experience when it comes to working on process improvement in a fast-paced environment maintaining high level of quality in all deliverables. Well known in the industry circles for his systematic approach to work and humbleness, Sachin has the ability to oversee, manage multiple projects simultaneously besides documenting and analyzing client requirement and defining a clear scope with appropriate timelines. He has a knack of handling critical escalations and possesses excellent interpersonal skills with demonstrated ability to work in a multicultural, multi-ethnic environment and to maintain effective working relations. Sachin's expertise lies in varied hardware and software environments including Cloud technologies such as Salesforce, AWS, Cloud Foundry & Google App Engine and Mobile. Sachin is always proactively dedicated to his craft and very hard working for his clients. A true professional in every sense of the word! A very grounded personality enables him to lead teams effectively and be of value to all in his network. Sachin has an eye for detail and know how to get things done with the big picture always in his mind."

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