Salesforce Appoints New Advisory Board To Support Growth In EMEA

Salesforce Appoints New Advisory Board To Support Growth In EMEA

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Salesforce, the world’s #1 Customer Relationship Management (CRM) company, announced the appointment of an advisory board of senior international business executives & leaders to offer more strategic guidance and support for Salesforce’s current expansion strategy within Europe, Middle East, and Africa (EMEA), the fastest-growing region of the company last year. 

A group of ten senior business leaders will meet every three months and will be led by Alex Dayon, Salesforce’s advisory board chairman, President, and Chief Strategy Officer. The first quarterly meeting of the advisory board will take place in early June 2020.

Advisory Board members previously led large companies within a wide range of industries, including consumer goods, insurance, automotive, fashion, and technology. 

Gavin Patterson, President and CEO Salesforce International commented: “Tapping into the expertise of an advisory board of this calibre is essential as we navigate the unprecedented challenges that are reshaping our world. The board will provide a vital perspective as we work with our customers across EMEA to recover from the COVID-19 pandemic and prepare their businesses for the new normal.

He further added, “The board will provide a vital perspective as we work with our customers across EMEA to recover from the COVID-19 pandemic and prepare their businesses for the new normal.

The members of the advisory board are: 

  1. Stefan Heidenreich (Vice-Chair), Former CEO, Beiersdorf AG
  1. Jayne-Anne Gadhia, Former CEO, Virgin Money; Founder and Executive Chair of Snoop
  1. Ana García Fau, Chairperson, Finerge SA and Former CEO Yell Publicidad SA
  1. Harald Krüger, Former Chairman and CEO, BMW AG
  1. Peter Löscher, Former CEO, Siemens AG
  1. Guillaume Pepy, Former Chairman and CEO, SNCF Group
  1.  Francesco Trapani, Former CEO, Bulgari
  1. Véronique Weill, General Manager, Publicis Groupe SA
  1. Alexander Wynaendts, Former CEO and Chairman, Aegon N.V.

Salesforce has formed a strong and effective advisory board. It already has several advisory boards to support products within the organization. The risk that Salesforce faced in Europe is that each country emerges at a different pace and in a different manner. Gathering a group of ten senior business leaders together to act as an advisory board can be an integral approach for creating a universal voice that sees the strategy of Salesforce in Europe with holistic and experienced eyes.

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