CRM giant Salesforce has decided to reimagine all its events for the year 2020 including Dreamforce 2020 that were previously planned for this year given the onset of coronavirus. Dreamforce, which is among the biggest events of San Francisco, reportedly attracted 170,000 attendees last year.
Dreamforce 2020 was scheduled this year. It was attended by 170,000 attendees last year and created more than $240 million in revenue for the San Francisco Bay Area. In an announcement, Salesforce said its events for the year have been canceled and will instead go on in “new and virtual ways.” Historically, the event brings considerable economic activity to San Francisco, alongside other large tech events such as Oracle OpenWorld and Cisco Live.
Salesforce said in an update on its website that we will continue to create innovative digital experiences for our ecosystem as we have done with other events. In March this year, Salesforce turned its World Tour Sydney into a virtual event and the event that is usually a 11,000-person event turned into one viewed by 80,000 people. It was added by Salesforce that it will reimburse companies for sponsorships and people for passes they purchased for the show this year though it will not refund people for flight reservations or hotel bookings that were made outside of its registration system.
The company said on its website that we will record as much content as possible for on-demand viewing. It was further added that some content and experiences may only be available during the live virtual events so we encourage our community to join us live for maximum engagement.
Salesforce has also decided to reimagine other events, including Tableau Conference 2020, Tableau Conference Europe, TrailheaDX India and its World Tour customer events to online events for the year.
Salesforce wrote in a blog post our first priority is to help ensure the health and safety of our customers, partners, employees and communities as the COVID-19 situation continues to evolve.
This year, Facebook canceled all events with more than 50 people through June 2021.