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Salesforce Easy – A Replacement of Salesforce Essentials?

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Leading Cloud-based Software Company, Salesforce, has announced a simplified version of Salesforce Essentials. They named it “Salesforce Easy.” The new platform is expected to offer a streamlined experience, improve efficiency, and trim costs amid financial uncertainty for all sizes of businesses.

Announcing the news in a blog post, Salesforce stated that “This will be an easier, faster way to build amazing digital experiences, manage customer relationships, and gain a complete view of each customer.”

What are the offerings?

There will be a free trial session for 30 days. After that, the user will be charged £25 per month for an annual contract. Users who will be signing up for the free trial will find it a beta edition, so there may still be a some teething troubles.

The new CRM solution complies with ease in onboarding. According to Salesforce, it needs only three clicks to start. Apart from that, the solution has inbuilt automation to guide the users through the configuration process, which includes setting up integrations with Google, Slack, and Microsoft 365 ID’s to make sign-in quicker than ever. The onboarding process allows users to upload contacts and set up their email and calendar integrations; once access is granted.

The defining feature will be helping to sample and purchase different Salesforce elements flexibly. Also, Self-service purchasing options will enable customers to try, buy, and expand on Salesforce at their own pace.

Furthermore, Using emails, users can make email marketing campaigns that ensure that timely & relevant communication with customers.

This outreach automation allows users to spend more time offering a personalized relationship with customers instead of entering data. These processes help users crack deals quicker and deliver exceptional customer assistance. The default dashboards equipped with the solution give employees close visibility around sales, marketing, and service performance.

On the launch, Kris Billmaier, SVP, and GM Salesforce Easy, said: “They heard overwhelming feedback from their customers that their organizations need to focus and simplify their operations to build resilience and deliver immediate value to their customers. That’s why they are announcing Salesforce Easy — with a credit card swipe, SMBs can start seeing results fast. At the same time, larger companies can get up and operate quickly with Salesforce and then rapidly scale with the tools they require along their growth journey.” 


Salesforce Easy plans to build a launchpad for organizations on the Salesforce platform. Over the forthcoming time, and probably at Dreamforce, Salesforce will disclose more features and add-ons for the latest application.

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Sachin Arora

Scrum Master and Principal Solutions Architect
"Sachin, a renowned Scrum Master and Principal Solutions Architect at Cloud Analogy, has rich experience when it comes to working on process improvement in a fast-paced environment maintaining high level of quality in all deliverables. Well known in the industry circles for his systematic approach to work and humbleness, Sachin has the ability to oversee, manage multiple projects simultaneously besides documenting and analyzing client requirement and defining a clear scope with appropriate timelines. He has a knack of handling critical escalations and possesses excellent interpersonal skills with demonstrated ability to work in a multicultural, multi-ethnic environment and to maintain effective working relations. Sachin's expertise lies in varied hardware and software environments including Cloud technologies such as Salesforce, AWS, Cloud Foundry & Google App Engine and Mobile. Sachin is always proactively dedicated to his craft and very hard working for his clients. A true professional in every sense of the word! A very grounded personality enables him to lead teams effectively and be of value to all in his network. Sachin has an eye for detail and know how to get things done with the big picture always in his mind."

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