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Salesforce Integrates Blockchain From Lition into Its CRM Platform

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Salesforce, a popular customer relationship management (CRM) company, continues to expand its offerings and to add more features like Lition’s blockchain, to its CRM platform.

In an official announcement from Lition, the blockchain company remarked that Salesforce has onboarded its commercial blockchain technology. It was further remarked that this development will expand access to the Lition blockchain, leveraging on the status of Salesforce as the most popular CRM platform in the world. 

Lition added embedding its blockchain solution will enable the CRM giant to capitalize data decentralization to transform its CRM architecture further safer in the years ahead. The Lition app will enable more than 150,000 Salesforce users, from small businesses to Fortune 500 companies, to easily record, certify, and protect critical information in a confidential manner. 

Lition is one of the few public and private blockchains that are currently supported by Microsoft Azure, a major cloud provider. 

A few days back, Lition Technology AG (designed as a layer 2 public-private blockchain fostering commercial usage of DApps) had announced the news about its strategic joining of the Enterprise Ethereum Alliance or the EEA, the prestigious standards organization for enterprise-grade blockchain. 

What Lition’s Blockchain Tech Can Provide To Salesforce?

The CRM giant will now allow access to the  Lition tech via its cloud system. Promoting transparency, the app will help Salesforce users, irrespective of their size to record and hold information in a safe and secure way.

Lition added that the first stage of the incorporation between the two firms is complete. At the moment, the team is working on code updates for both the testnet and mainnet.

In an announcement, it was said that Salesforce’s architecture is crucial to the operations of businesses worldwide yet building a dependency upon data that is completely centralized creates operational risks. It was also added that extracting that data is not always guaranteed and a GDPR-compliant Blockchain is a great way to decentralize some of that dependency.

Benni Woerpel, Lition’s marketing manager, piles on the compliance Lition brings to the table of Salesforce by remarking Lition’s blockchain is quite unique in this context because it will provide a privacy-law compliant layer where forms can take advantage from the decentralized characteristics of blockchains.

Other Salesforce Efforts

In February 2020, cloud and mobile software company Vlocity was acquired by Salesforce in a $1.33 billion deal. Interestingly, the platform of Vlocity was built on Salesforce that made the acquisition much easier. Vlocity providers CRM offerings for six different industries, including health, energy and utilities, communications, media and entertainment, insurance and financial services, and government and nonprofits.

The decision of Salesforce to onboard Lition allows the company to offer benefits of the blockchain technology of Lition to all of its own offerings from now on.

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