Salesforce introduced Automotive Cloud, a service, customer sales, marketing, and commerce platform for car manufacturers, truck dealers, and financiers. The new product will help deliver suitable, customized solutions for automakers, dealers, and auto finance companies to deliver connected digital experiences for customers and employees.
Built on the Driver 360, Automotive Cloud provides industry-specific solutions to measure customer and vehicle data via marketing, sales, service, and more with automated, intelligent, and real-time technology.
Key features of Salesforce Automotive Cloud include:
Driver Console provides service teams with a full view of every customer interaction via continuous touchpoints and customized alerts, from car browsing and purchase records to service journeys.
Vehicle Console provides any team member at an automaker, dealer, or finance group effortless access to complete vehicle information.
Automotive Data Foundation makes a trusted, standards-based data foundation that promotes interoperability, intelligent data protection, flexible data sharing, etc.
Automotive Lead Management drives collaboration between dealers and automakers by enriching leads with outstanding customer and vehicle history, allowing them to route the most high-value leads.
Dealer Performance Management makes it comfortable to analyze dealership performance by area and monitor lead pipelines. This helps automakers to target their actions and better coordinate sales agreements etc.
Flow for Automotive gives intelligent automation with click-based configuration and integration tools to streamline the build and delivery activities like vehicle shipment status updates, order delay notifications, etc.
Analytics for Automotive provides automotive companies with stats to monitor and improve their business with personalized dashboards that give a precise overview of sales and business performance, customer and asset lifecycles, etc.
Salesforce Genie allows automotive companies to unify customer and vehicle data across all mediums and interactions, such as customer inquiries, service requests, vehicle data, etc.
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