Salesforce Web3 implements a trusted, scalable, and sustainable approach to managing and deploying non-fungible tokens (NFTs).
In Salesforce Web3, customers can experience their brands across traditional and emerging digital environments in a new way by connecting Customer 360 data with Web3 data.
Brands can leverage emerging technologies like blockchain and NFTs to engage new audiences, expand customer relationships, and drive loyalty via Web3, the next generation of the internet.
“For every digital collectible claimed, we sent a care package to active duty U.S. military members around the world,” said Devin Nagy, Director of Technology and Emerging Platforms Diageo North America.
According to survey data, nearly half (45%) of consumers would buy an NFT from their favorite brand if it came from them. 67% of consumers said values are important to them, and 65% said that a brand’s environmental and sustainability practices are important to them when buying an NFT.
“Salesforce Web3 enhances our NFT collections to help us connect with customers and bring our Web2 and Web3 systems together,” said Sven Gerjets, Executive Vice President and Chief Technology Officer of Mattel.
Let’s see what the future of Salesforce Web3 will bring for all of us.
We will keep you posted for any future updates.