Salesforce, the leading CRM software provider, and Walt Disney Studios Content have announced a strategic partnership to assist Disney filmmakers and investors using the Salesforce platform for accelerating content creation and production.
With this partnership, both companies will explore more innovative ways to manage and accelerate the content creation and content production lifecycle – from the concept of ideas to development through post-production and marketing.
Sarah Franklin, President and Chief Marketing Officer (CMO) at Salesforce, remarked, “Disney’s creative leadership has inspired generations with emotional storytelling and imaginative experiences. At Salesforce, we’ve worked to create similar magic with our brand, events, and global community of Trailblazers. We are thrilled at the opportunity to help StudioLAB and their efforts to support Disney advance their storytelling with our technology.”
Being named as the Innovation Partner of The Walt Disney Studios StudioLAB, Salesforce brings the latest, cutting-edge technology to the future of entertainment experiences and production capabilities.
The strategic partnership between the companies will make the most out of Salesforce’s Customer 360 platform that includes sales, service, marketing, and commerce modules to focus on reimagining the production process through generally:
1. Building digital workflows for managing the Disney Studios content production and marketing.
2. Providing 360 real-time media properties performance insights to support executive decision-making.
3. Utilizing simple, mobile-first technologies for helping studio personnel gain the latest updates and trigger workflows quickly and easily.
Jamie Voris, Chief Technology Officer (CTO) at Disney Studios Content, stated that “Salesforce’s platform gives us the ability to accelerate and better coordinate the production process. With Salesforce as our Innovation Partner, we can equip our marketers and storytellers with world-class technology to better deliver against the incredible slate of content we have planned for streaming and theatrical audiences.”
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