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Salesforce Looks to Consumer-First Tech Approach

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Marc Benioff, the chairman and co-CEO of Salesforce, took the stage at the Consumer Electronics Show (CES) 2020 for a panel discussion to look at the evolving requirements of CEOs in technology and the significance of a sustainable supply chain for businesses today.

Benioff remarked that all stakeholders matter to Salesforce and not just Salesforce’s own shareholders. The co-CEO of Salesforce, the world’s top customer relationship management (CRM) organization, also remarked this is one of the reasons that Salesforce has become a high performance company.

It was further added by Benioff that the concept of deeply integrating sustainability into supply chains was not on the radars of too many people but it has to be an important part of their strategy going forward. The co-CEO of Salesforce also said businesses can be more than just bottom lines and dollars. Benioff also remarked businesses can be an excellent platform for change and business can be the greatest platform for change.

At CES 2020, Salesforce announced that HARMAN, the connected vehicle tech specialists, has selected Salesforce to assist consumers be more productive in their vehicles, allowing for tailor-made connected vehicle experiences through a network of cloud-based services and applications.

Vala Afshar, Salesforce’s chief digital evangelist, remarked this is an industry first capability that enables a driver to be productive in a vehicle of the future. Vala added the average U.S. worker has 51 minutes of daily commute. A car would become a mobile office with Salesforce on the Harmon Ignite Marketplace whereby a driver can manage marketing leads, sales opportunities, and services cases.


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