Salesforce has partnered with TikTok to assist Salesforce Commerce Cloud merchants in seamlessly engage with the TikTok community and making their products more visible and discoverable on social platforms.
Commerce Cloud already has already established integrations with Facebook and Instagram, and the new partnership will expand business opportunities for merchants.
As social commerce becomes an increasingly important channel, this Salesforce and TikTok partnership gives companies the ability to understand today’s social shoppers and produce highly personalized content for TikTok’s users, giving consumers multiple opportunities to connect with their favorite brands anywhere, anytime.
Businesses could easily reach out to social-media-savvy shoppers with this latest Commerce Cloud platform investment.
The benefits of the Salesforce and TitTok partnership are:
1. Commerce Cloud merchants can easily publish their products on Tik Tok using catalog-focused advertising solutions with a simple one-click set-up.
2. Harness the power of TikTok pixel to analyze and optimize campaign performance.
3. Advanced Matching to improve retargeting audience building.
With around 1 billion monthly users, TikTok offers retailers an alternative way to reach different users while participating in the spotlight.
Melissa Young, Head of Ecosystem Partnerships at TikTok, said: “TikTok is home to a new kind of commerce experience, where community, entertainment, and commerce blend, creating unique opportunities to engage with consumers and drive impactful results. We’re thrilled to be working with Salesforce to make it easier than ever for merchants to be discovered and authentically connect with the TikTok community.”
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