Salesforce will not hold Dreamforce, the industry’s largest and most star-studded affair, in any form in 2020.
Salesforce founder and CEO Marc Benioff remarked Dreamforce is obviously a critical brand for Salesforce, but there’s no Dreamforce this year. Benioff went on to add that he’s no longer sure the live event will be replaced by a digital format.
In April this year, the massive event was canceled by Salesforce that was originally slated for November 9 through 12. Last year, Dreamforce drew 170,000 registered attendees to San Francisco, and likely tens of thousands more who didn’t register. It was later announced by Salesforce that it would hold an online virtual event instead.
Tableau Conference 2020, which is Salesforce’s business intelligence and data visualization subsidiary’s annual conference that attracts some 20,000 attendees, was also canceled by the CRM giant in the past. The company announced Tableau’s conference, which was scheduled for October 5 through 8 in Las Vegas, would also go virtual.
Benioff also raised a few eyebrows by announcing that he is not sure how much longer he will run Salesforce, the company he founded in 1999 after leaving his position as the youngest vice president in Oracle’s history. Benioff commented that he has an open mind to all possibilities, and whatever is the right thing going forward, he will do.
It was also reported that Mike Micucci, who led the Salesforce e-commerce and community collaboration businesses, has left the company.