Salesforce, the world’s number 1 customer relationship management (CRM) company, has canceled its physical regional World Tour event for Sydney because of coronavirus concerns. The CRM giant announced it will replace the physical event with a “reimagined” version that will be streamed completely online.In an email sent out on 19 February, a spokesperson for the company said Salesforce made this decision to essentially cancel the physical event due to the “evolving situation with the coronavirus outbreak.”
The spokesperson added Salesforce has decided to change the format of its World Tour in person event on Wednesday 4th March to be an online experience after careful consideration of its customers and reflection on its values. The physical regional World Tour event for Sydney will now be replaced by “World Tour Sydney Reimagined” event that will be streamed online.
The frequently asked questions (FAQ) post on Salesforce’s website further disclosed that an additional reason for digitizing the event was to open it for those who could not attend in person. The FAQ stated it eliminates the need for attendees to attend in person and travel to Sydney while enabling them to still benefit from the event content by making World Tour an online experience.
The complete details regarding the reimagined’ event are currently limited. It was, however, promised by the Salesforce spokesperson that the latest from our customers, partners, and the product innovations that can help you create connected customer experiences will still be offered. The spokesperson further remarked that the “World Tour Sydney Reimagined” event will also offer education on how our community is disrupting industries, shaping the future, and transforming the world – and how you can too.
The cancelation of the physical Salesforce World Tour Sydney 2020 is the latest in a series of technology-related events around the world. Cisco canceled its Cisco Live conference, which was originally scheduled for March 3-6 in Melbourne. The Mobile World Congress that was expected to start from February 24 was also canceled.