Salesforce has announced several innovations for its Commerce Cloud to help customers integrate digital commerce experiences into sales, customer service, and marketing operations.
Companies can create more efficient purchasing experiences anywhere and drive revenue with AI, data, and CRM with new services like Pay Now, Snapchat for Commerce, Reorder Portal, and Order Support.
As per the survey, the average customer engages with brands through nine channels, and 76% prefer to use different channels based on their needs. In order to win, companies need to be able to meet customers on their preferred channels and provide them with a consistent experience across them.
A range of new embedded apps and integrations are available from Commerce Cloud, allowing businesses to:
- Utilize Next Best Actions powered by Einstein AI to automate reorders and engage repeat buyers.
- By embedding Order Support, organizations can transform their service organizations into revenue generators. Order Support can surface sales opportunities through agents, bots, self-service actions, and knowledge articles by recommending relevant products during service interactions.
- Pay Now, a new Salesforce Payments feature, allows you to embed a checkout link into any Salesforce application and collect payments more efficiently. Customers can transact instantly through their existing digital channels with Pay Now.
- With Snapchat for Commerce, advertisers will soon be able to create ads on the platform, making their products more discoverable, driving Snapchatters to their storefronts, or allowing them to do their checkout directly from the app.
Michael Affronti, GM and SVP of Commerce Cloud, Salesforce, said Businesses can transform every customer touchpoint into a transaction opportunity with the latest Commerce Cloud apps for sales, service, and marketing. In combination with data, AI, and CRM, brands are able to anticipate customer needs and build purchase experiences that are faster, more seamless, and more effective.
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