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What Is ahead For Salesforce in 2020?

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Salesforce completed two decades in 2019 and marked the occasion with plenty of big news.In June 2019, Salesforce completed its biggest acquisition when it bought Tableau, the data analytics company, for $15.7 billion. This acquisition was just a year after Salesforce acquired MuleSoft for $6.5 billion. In November, it signed a cloud deal with Microsoft moving its Marketing Cloud to Microsoft Azure. 

The year 2019 also marked the first full-year of Keith Block and Marc Benioff as co-CEOs of the company. Salesforce also set an ambitious goal of doubling the revenue of the company within the next five years.

Recently, there have been rumors that Google may buy Salesforce though this doesn’t seem a possibility according to many analysts. Interestingly, Salesforce is expected to continue its journey of making more acquisitions in 2020 and beyond. The CRM giant also has to deliver on its Customer 360 initiative that promises a unified view into the preferences and habits of the consumers of Salesforce’s clients.

On the other hand, co-founder and co-CEO Benioff is spending more of his energy and time on social and political causes outside Salesforce. Industry analysts view this leading to a possibility that Benioff may step away from a day-to-day operational role in 2020 to open the doors for a massive executive reshuffling. It is speculated that Bret Taylor, who was recently appointed as the President and Chief Operating Officer, will take over the reins from Benioff.

Benioff had recently remarked that he wanted to see Salesforce grow its revenue to $35 billion by 2024. Analysts are of the view that reaching the level of growth will be difficult without more large acquisitions. Ajay Dubedi, the CEO and Founder of Cloud Analogy (the world’s premier Salesforce Development Company and CRM Implementation Partner), said there is a possibility that Salesforce would make an acquisition in the blockchain or fintech space.

All in all, the year 2020 will be a “make it/break it year” for Salesforce to show its stakeholders, consumers, and clients understand how Tableau will fit into the company and how the CRM giant defines itself going forward.

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