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WhatsApp Announces Strategic Partnership With Salesforce

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Salesforce, the world’s #1 CRM and WhatsApp, the most popular mobile messaging app, entered into a strategic partnership to empower businesses to seamlessly connect with their customers and build personalized messaging experiences on WhatsApp while managing communications directly from the Salesforce platform.

The announcement was made live to the public by Meta founder and CEO Mark Zuckerberg. This news created a great buzz when his recent Facebook post pronounced: “More and more people prefer to communicate with businesses over text. That’s why we launched our Cloud API earlier this year and are now partnering with Salesforce.”

As per the statement, this advanced combination will allow the global customers of Salesforce to use WhatsApp Cloud API and simultaneously open gates of opportunities for the users to expand their businesses while being in touch or communicating with their clients directly.

Michael Affronti, General Manager of Messaging at Salesforce, said, “Our customers are engaging audiences in the US and globally, which requires them to constantly find ways to improve the customer experience by connecting every customer touchpoint into a source of truth to create truly personalized experiences, at scale.”

This new integration will change the way brands seamlessly engage with consumers through conversational engagement across all areas of marketing, commerce, and service interactions. 

Moreover, a brand-new Salesforce Genie, the world’s #1 real-time CRM-enabled new data platform, will provide sales, marketing, service, and commerce departments the ability to target their shoppers with relevant real-time data that informs click-to-WhatsApp ads on Facebook and Instagram to guide customers towards a one-to-one messaging experience.

WhatsApp and Salesforce partnership will enable businesses to sell to their customers directly through chat, streamline customer relationships and run marketing campaigns effectively.

Salesforce’s Marketing Cloud, Service Cloud, and Commerce Cloud applications will be integrated with WhatsApp to facilitate promotional messaging, customer service messaging, and transactional conversational commerce capabilities.

Moreover, another statement: “WhatsApp-first business messaging enables every Salesforce customer to provide personal and conversational experiences that increase sales, improve customer service, and engage customers wherever they are,” added Affronti.

The integration of Salesforce with WhatsApp Business Platform for Marketing Cloud will be generally available in December 2022.

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Sachin Arora

Scrum Master and Principal Solutions Architect
"Sachin, a renowned Scrum Master and Principal Solutions Architect at Cloud Analogy, has rich experience when it comes to working on process improvement in a fast-paced environment maintaining high level of quality in all deliverables. Well known in the industry circles for his systematic approach to work and humbleness, Sachin has the ability to oversee, manage multiple projects simultaneously besides documenting and analyzing client requirement and defining a clear scope with appropriate timelines. He has a knack of handling critical escalations and possesses excellent interpersonal skills with demonstrated ability to work in a multicultural, multi-ethnic environment and to maintain effective working relations. Sachin's expertise lies in varied hardware and software environments including Cloud technologies such as Salesforce, AWS, Cloud Foundry & Google App Engine and Mobile. Sachin is always proactively dedicated to his craft and very hard working for his clients. A true professional in every sense of the word! A very grounded personality enables him to lead teams effectively and be of value to all in his network. Sachin has an eye for detail and know how to get things done with the big picture always in his mind."

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