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YES BANK Joins Hand With Salesforce To Boost Retail Growth

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Yes Bank teams up with the global leader in customer relationship management Salesforce to make it smoothen for the next-generation technology platform to enhance the retail lending business.

Yes Bank is among the first private lenders in the country who move to collaborate with Salesforce for loan origination and processing. The aim behind the collaboration is to engage customers with a unified experience and drive aggressive retail-led growth for the lender, the bank said in a statement.

The collaboration led to the Salesforce loan origination system for retail banking will allow the bank to provide personalized solutions and connected banking experiences for consumers across segments. It will strengthen the Yes bank’s capacity to process higher volumes of loan applications through enhanced automations and progressive API integrations while also eliminating manual processes in the loan cycle – thereby reducing the turnaround time (TAT) for improved customer satisfaction.

 The new system will be faster and more comfortable as compared to the manual loan sanctioning process. The time has come for a loan application to be improved, the bank said. It will also allow the bank to speedily launch a new range of innovative products and services to support customers’ evolving needs faster than before.

With the new partnership with Salesforce Yes Bank’s internal and external environment will also be empowered. The bank’s associates, alliance partners, builders, manufacturer dealers, among others, can leverage the platform for accelerated fulfillment at the point of sale itself, the lender said in a statement.

“Yes Bank has the clear sight to deliver renewed and unified experiences to customers by building strong long-lasting relationships, and Salesforce is proud to be collaborating with Yes Bank on their digital transformation journey to power the retail lending business for India. After the unprecedented situation, the new normal has reinforced the importance of the customer and businesses need to focus on long-term relationships ensuring customer wellness,” Arundhati Bhattacharya, CEO, and Chairperson, Salesforce India, said.

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